About Me

I'm Daniel — a software engineer specializing in CRO for Shopify brands. I design and implement systems that directly improve conversion, retention, and revenue.

This site is where I share the approach behind my work — from UX and performance tuning to advanced analytics and personalization. Everything here is built on firsthand execution, not theory.

My goal is to consistently improve how digital products perform, using data, design, and code to unlock scalable results.

How I Create Impact

• Optimized user journeys and performance architecture
• Personalized on-site experiences based on real behavior
• Full-funnel analytics and conversion attribution
• Theme customization and CRO tooling using Liquid
• Speed optimization and technical SEO
• Repeatable playbooks that compound across brands