A systematic CRO methodology targeting users based on their funnel position. Five strategic stages from detection to optimization, designed for measurable conversion growth.
Identify where the user is in the funnel—Awareness, Consideration, Purchase, or Loyalty—based on behavioral signals like page views, traffic source, and session depth. This sets the context for all CRO decisions.
Group users by their actions, intent signals, and journey context (e.g., new vs returning, product viewed, engagement level). This allows for precision targeting and insight into real-time user needs.
Apply the right psychological lever based on the user's funnel stage—like Social Proof at TOFU or Scarcity at BOFU—to influence decisions without manipulation.
Build a testable hypothesis rooted in behavior and bias matching. Execute structured A/B or multivariate tests to validate conversion improvements.
Review results by segment and funnel stage, document insights, and scale successful tests across other segments or campaigns. Feed learnings back into the engine.
Identify where the user is in the funnel—Awareness, Consideration, Purchase, or Loyalty—based on behavioral signals like page views, traffic source, and session depth. This sets the context for all CRO decisions.
Group users by their actions, intent signals, and journey context (e.g., new vs returning, product viewed, engagement level). This allows for precision targeting and insight into real-time user needs.
Apply the right psychological lever based on the user's funnel stage—like Social Proof at TOFU or Scarcity at BOFU—to influence decisions without manipulation.
Build a testable hypothesis rooted in behavior and bias matching. Execute structured A/B or multivariate tests to validate conversion improvements.
Review results by segment and funnel stage, document insights, and scale successful tests across other segments or campaigns. Feed learnings back into the engine.
Identify where the user is in the funnel—Awareness, Consideration, Purchase, or Loyalty—based on behavioral signals like page views, traffic source, and session depth. This sets the context for all CRO decisions.
Group users by their actions, intent signals, and journey context (e.g., new vs returning, product viewed, engagement level). This allows for precision targeting and insight into real-time user needs.
Apply the right psychological lever based on the user's funnel stage—like Social Proof at TOFU or Scarcity at BOFU—to influence decisions without manipulation.
Build a testable hypothesis rooted in behavior and bias matching. Execute structured A/B or multivariate tests to validate conversion improvements.
Review results by segment and funnel stage, document insights, and scale successful tests across other segments or campaigns. Feed learnings back into the engine.
Learn why identifying your customer's funnel stage is crucial in CRO and how to apply FSHE effectively.