The Operator.
I optimize Shopify stores for growth through high-leverage CRO systems. Performance, UX, personalization, and analytics — this is where I build and scale what works.
Latest Insights
Analyzing Glossier’s website using CRO best practices to improve conversion, user experience, and design clarity.
Wed Jun 04 2025 - 1 min.
CRO That Drives Revenue, Not Just Clicks
I help DTC brands turn browsers into buyers. If you're scaling an online store and care about performance, UX, and data-backed growth—this is where real conversion strategies live.